Video feedback

Credits and striking opening closes up. A performance links the artist in separate locations lip synching as she walk and cross cutting this with a performance in a recording studio.  Lip synching is achieved with careful editing in a range of locations.

Some lighting issues could be resolved with thought given to a light source or the time of day.  This leads to a lack of clarity in some of the shots. 

Shots of the couple are edited together to show a narrative indicating a relationship.

The motif of the necklace is indicated in close up. There are some well composed shots particularly in close up which show an awareness of framing and a range of controlled types of shot are employed using a tripod to keep shots steady. 

Effective transitions are placed between shots responding to feedback to improve the edit

More ambition with the narrative would allow improvement. 26/40

Final Music Video

Final Print Artifacts

Magazine advert

Inner sleeve/ Digipack 

Album cover and back

Task 13- Evaluation Question 1

Question 1:  In what ways does your media product use, develop or challenge forms and conventions of real media products? 

Research:
Jess Glynne- Real Love and Take Me Home (shots and performance)
Ed Sheeran- The A Team (analysed analysis) 
Lady Gaga- Paparazzi and Bad Romance (overall analysis of video- narrative)  
Adele- 21 (CD cover) 
Phoebe Ryan- Mine (video, lyrics, cover and performance) 
Birdy- Skinny Love (narrative and song lyrics) 
Johnny Cash- Hurt (lyrics and shots) 

For my media production I did a lot of initial research into existing music videos to gain an overview of the products in general and to give me ideas ton what my video should look like.

To begin with I researched the different types of videos that I could create and looked at the  history behind music videos. This included research into Metz and applying his theory to the different types of music videos. After researching the three main genres of music video (abstract, performance and narrative) and looking into products such as Gotye's 'somebody that I used to know', Jess Glynne and Clean Bandit's 'Real Love', Ed Sheeran's 'The A Team' and Maroon 5's 'Sugar' and how each product represented a different type of video I decided to make a performance and narrative based video. Once I had made my choice I looked into the main features of these types of videos. 

Performance

The performance aspect of a video can include the protagonist singing in various locations: either in the studio, on stage (usually at a concert) or as part of the narrative. I chose to show Faye singing in both the studio and on location because I thought that it would add variety to the video and make it more interesting. When I had looked at previous students work I liked that they used the studio because it made the video look more realistic. In addition to this, the singing as part of the narrative allowed me to emphasize how the narrative fitted the lyrics of the song. Many of the other performance based videos I looked into included  musical instruments being used when the protagonist was singing (Real Love). I challenged this because I did not think my video would need this aspect added into it as it could be seen as a distraction. Also, the only instrument I would have considered using would be a piano but because I was using an up beat song I didn't think that it would fit. 

Narrative 

In most videos the narrative links in with the lyrics as seen in 'The A Team'  by Ed Sheeran. Because of this I analysed the lyrics of 'Mine' before I had decided upon a set narrative. In addition to this, I realized that most narratives are much like a film, there is generally a problem or issue that is resolved. For example in 'The A Team' the issue relates to drugs, in 'Hello' by Adele it is about a break up. I decided that I would conform to this by making my narrative about a couple arguing and making up. I did however, challenge the conventions of narrative in other ways as I didn't focus on just the protagonist as most videos do- I had two protagonists one of which sang. In videos such as 'The A Team', 'Let it Go', 'Bad Romance' and 'Hurt' there is only the one protagonist (usually the singer). The only product that I researched with a similar narrative to 'Mine' was 'Paparazzi' by Lady Gaga which similarly focused on two main protagonists. However, my problem/issue was very different to Gaga's and the overall narrative was again different. 

Shots & Mise- en- scene 

My video also conformed to other media products due to the shots I used. As you see in the original video for 'Mine' many short clips/shots are used at the beginning of the video and they are usually cut to the beat. I did this with my video because I thought it would make it look authentic. However, when the lyrics started I used a long tracking shot with Faye looking directly at the camera and singing. From the products I have researched there are not many shots like this but despite this I thought it was a useful shot as it allows the viewer to connect with the protagonist from the start. 

I didn't use any specialist make up or costumes for the video like most other products do (mainly Lady Gaga) because I didn't feel that there was any need. Faye and Mark both wore their own clothes but I did ask them to wear the same clothes if we were shooting on different days for continuity. I thought that the protagonist in 'The A team' wore clothes similar to what I wanted in my video, they looked natural and fit the narrative. 

Task 13- Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

When starting my A2 media production I knew that I needed to make both a music video and an album cover, digipak and magazine advertisement to go with it. This meant that even from the research and planning stages of my video I had to consider what I wanted in my print artifacts as to make the two products link together.

My main product had a target audience of teenagers and young adults (15-25). To make my overall product appealing to that target audience I needed to ensure that not only my main product was aimed at that age range but also my print artifacts. To do this I knew that I needed to create synergy between the production and artifacts. The main way that I appealed to my audience with my video was the young actors and genre of music. Therefore when I came to making my artifacts these were the aspects that I tried to illuminate most. I researched other artists that people between 15 and 25 listened to and found that these artists were mainly singers such as Adele, Ed Sheeran, Jess Glynne etc. All of these artists have a similar style of music to Phoebe Ryan so I thought that looking at their videos and artifacts would help me with my products. Throughout my research I found that most of the artists had a picture of them as their album cover- usually a close up. I thought that this would be a good feature to include in my own cover as it allows the audience to know straight away who the album is by. I found that other artists that have been in the music industry longer such as Coldplay didn't need a picture of themselves as the album cover as most fans have liked them for a while and know the artists logo or are already aware of the album. 

In addition to this, I wanted to make sure that my overall product appealed to both genders which is why my video had male and female protagonists within it. To make my print products gender-neutral I decided that a black and white theme would be the best option with hints of colour to make the key features stand out. My CD cover, digipak and advert all incorporated this theme. I decided against using black and white in the video as I didn't think it was needed. The other videos that I researched which used black and white shots were Ed Sheeran's 'A Team' and Adele's 'Hello' both of which are quite slow, sad songs. I didn't think that the actual song 'Mine' or the narrative for my video  was as downcast  as the other songs so I didn't feel as though the colour scheme would work. I also tried to include both protagonists in every picture for my ancillary texts and achieved this with the exception of the front of the album cover. I believe that if it is obvious to an audience that actors of both genders were used then it would appeal to a male audience too. 

I did however, use the same title and font in both my print products and main production. In my digipak, album cover and the title for the video I ensured that the black and white theme was kept for the font and that the title was exactly the same size, font and colour. I wanted to do this to make sure that my overall product would be recognizable and link together. My advert did have a slight change to it compared to the other print products. I used a pale pink glow rather than a black or white one. I did this because there would have been little colour on the advert otherwise and I felt that It helped the main text to stand out. It also links to my CD cover in which Faye is wearing a pink and white top. 

I decided to use different pictures on each ancillary text (apart from the small picture of the album cover featured on the magazine). I believe that this was a good decision because it allows the audience to gain more knowledge about the video and want to watch it more. Otherwise, they might get bored with the same picture being used over and over again and the video isn't advertised as well. I used one outtake and all of the other pictures are taken out of the video. I thought this was vital because again it advertises the video but also gives hints to the narrative. I wanted to use one picture that was not in the video to give the audience something new if they were to buy the album. 

I used Photoshop to make all of my print products and word to present them. I used Photoshop mainly when changing parts of my pictures to colour while leaving other parts black and white. I also used Word when making small changes to my products such as adding in writing and logos and finally to present my different ideas in order to receive audience feedback. When creating my video I used Premier Pro, this enabled me to edit my video effectively and confidently as I had used it before. When I needed to take screenshots from my video for my ancillary texts I found the mac's helpful as the screenshots saved as an image on the desktop so were easy to transfer from Premier Pro to Photoshop. In addition to this, I wanted the title at the start of my video to be the same as the one on my album cover, Word and Premier Pro both had the same font, text sizes and effects for writing so I felt that I could create synergy between my products easily and effectively.  

Task 13- Evaluation Question 3

Question 3: What have you learned from your audience feedback?


After editing the first draft of my music video I decided to ask a range of people from my target audience what they would improve about it. Before I did this, I went through the production and looked at what I thought would need improvement so that I could plan my questions for the feedback based upon what I thought.  In the lesson that followed, the whole class watched my music video and a questionnaire was created based upon my own initial critiques. 

The verbal feedback that was given from my peers was very useful when it came to me being able to make improvements to my music video. The common improvements were that I needed to re-film the bench scene with both Faye and Mark there on the same day, due to the fact that it had been filmed on two different days and that made it impossible to fit when it came to the editing. In addition to this, the video also appeared to be very blurry to begin with so I had to go back to the video and edit it to sharper and therefore, clear up the picture so that it was easier for the students to watch and to see what was happening in the video. Furthermore, they advised me to change a couple of the shots as they were similar in having Faye walking in front or towards the camera so to improve this,I filmed a few more scenes in the studio at Landau with Faye singing the song in front of the microphone. I added a range of shots for this including a close up and then a zoom showing Faye's lips singing the song and therefore personalising the video even more to her as she was acting as the artist for it. 

After taking all of this feedback into consideration I re-filmed what was needed and then re-edited the final draft of the video and uploaded it to YouTube. This time the class watched the video again but they were given a generic questionnaire that everyone used for their feedback. This feedback has allowed me to reflect upon what I would change, should I ever make a music video again. Here are a few examples of the feedback I received:

In addition to this, after much research and consideration, I produced my first drafts of my print products - CD cover, digipak and magazine advertisement. The same process was repeated and the students sat round the table at the front of the class and were handed a copy of my print products to look at them and give me improvements to do if they found any. From their feedback, it became apparent that my CD cover looked very similar to Adele's 21 album cover (whom I had looked at during my research).

Also, there was a lot of 'dead space' on the front cover of the CD. Following this, I went back onto Photoshop and I carried on creating different edits for my print products in order to get them to a high standard and make them unique to my music video. To eliminate the high amount of dead space that there was on the CD's front cover, I filled some of it with adding the artist's name and also the title of the song was changed into a larger size to take up some of the room. The picture that is on the front cover of the CD is a mid/long shot of Faye when she is walking towards the camera in the music video. I used this shot as it shows a full shot of Faye so it would stand out to people who would buy the CD, the artist is distinguishable from the front cover straight away when you see it and also they would recognise her as it is a shot from the video itself.Afterwards, the same process happened for a final time and this time, theyhelped me decide on my final products.

Task 13- Evaluation Question 4

Task 12- Music video first draft feedback and questionnaire

• We need to re film and edit three more shots: Faye and Mark sitting on the bench, Mark running and Faye singing. 
• Edit some of the shots in terms of brightness and lighting. Also add transitions into a few of the main shots. 
• Ensure that all the singing shots are in sync with the music. 
 

• Most of the shots are edited so that Faye's lip syncing fits with the music. 
• We have also incorporated a wide range of camera shots and angles.
• Our shots don't break the 180 degree rule and the editing ensures continuity throughout the whole project.  

1. Is our narrative clear? If so does it fit the video?
2. Which camera shots are the best that we have used? Which are the worst?
3. Have we made good use of the facilities on premier pro?
4. Do you think our music video suits our target audience? If yes, how?
5. Is the lip syncing in time with the artist?
6. What is your favorite scene in the video?
7. Is there any way in which we could improve the video? What could be do? 

I have received verbal feedback from my peers on all of the above questions. The summary of the answers are: 

1. My narrative is clear. 
2. I used a range of shots but some of them did not fit the narrative (the bench scene in particular). 
3. I used a Premier Pro well but I could go more in depth with my editing- for example more transitions and better use of sharpness and highlighting etc.
4.  It does suit the target audience based on the actors, narrative and music genre.
5.  In the most part the lip syncing is good, there are however a couple of shots that could be looked at more closely (mainly in the studio shots). 
6. Mainly the tracking shot at the beginning and the bridge shot towards the end were the most liked shots.   
7. To make it better I need to refilm a few shots to make the narrative more clear and maybe add a title at the start. 

Task 11- Create print artifacts (drafts)

The first design for my CD cover was quite basic as I had limited knowledge of what the conventions of a cover are. This meant that instead of having a track listing on the back I just used a picture and had no bar code or logo. However, I had decided that I wanted the front cover to consist of one picture- a close up of the artists face with her eyes closed. This will be very similar to the first shot of my music video but there won't be a microphone as there is in my first shot. I decided upon a picture like this because I think it is personal to the artist and the audience will know what the album is straight away. On the back I wanted a picture of the couple holding hands so that there was a glimpse at the genre of music and a hint at the narrative within my music video. I believed that this would create synergy. 

In addition to this, I did recognize that you need the name of the album to stand out on the front cover which I included in my second design (below). 

For my second draft I used powerpoint and pictures off the internet to show my basic idea for my cover. I hadn't decided upon my pictures I was going to use yet so I just used similar to pictures to that in my first design. I wanted to use the computer to do my second draft so I could get used to the sort of software I would be using (mainly Photoshop and power point)

Once I  had realized my mistakes I decided to change the background, I thought that darker colours would make the image more prominent. On the back of the cover the background is the same with white writing in a similar font to the one used in my edit of the video. However, I did find that the white part in the background meant that you could not see all of the writing as they clashed. I also decided not to include the artist's name on the front cover because I wanted the title and image  to stand out more. Finally, I included a bar code on the back because I found that every CD cover has one.

For my final edit without any original images I researched other artists who had a similar design of a cover to which I wanted. Rihanna's 'Loud' cover was probably the closest as it had a close up of the artist's face as the whole cover. The main difference from the previous design is that the image fills the whole cover and the name of the album is placed on top of it rather than to the side. I thought this looked better as it cleared any 'dead space' from the cover. The back of the album was also changed as I felt that the colours wouldn't go together, this also allowed the track list to stand out more as before the white clashed with the background. I thought that light pink would be good for the back of the cover as it created synergy with the front image, however when I come to properly creating my own artifact I would want more neutral colours, maybe black and white, in order to appeal to both genders.

November feedback

You have explained the development of ideas and mind mapped original ideas.

Some basic storyboards are published which provide an outline of the narrative.

Location recce photographs are published and a basic risk assessment is provided although these can be reflected upon.

You have made some attempt to identify a target audience using the work covered in class.  Again you could develop this exploration.

I am hoping that you can go beyond the generic and show creativity and flair

There is some limited analysis of print artefacts.

Your posts show that you know what you need to cover but this has not happened yet. there is a lack of progress so I hope that your project gains some momentum from here on.

The deadline is Christmas so move up a gear to ensure that you achieve your potential.  At present the web-log does not reflect your potential and needs addressing.

Your edit needs to be completed at least to a first cut which we can provide feedback about.


Targets

• Move the blog from level 2 (basic) to level 3 (proficient) by adding detail and provindg thorough reflection.
• 
  
• Document your creative journey
• 
  
• Complete a first cut

Task 11- Draft 2 print artifacts

Based upon my initial designs, I began to research which pictures I thought would be best for my album cover and inner sleeve. My first idea was to use a close up of Faye as the cover because I had seen this type of cover on many other  successful albums. I thought that the first shot in the video would serve as a good close up as it is simple and allows the audience to see who the artist is straight away.

I also decided quite early on in the process that I wanted a black and white theme throughout my print artifacts to give it a more original look. I used Photoshop to crop the original picture of Faye, change it to black and white and then blur and sharpen the picture. In addition to this, I decided upon the back picture for the album cover, another shot from the video, and edited it to make Faye the centre of the cover. I then saved this as a picture and added it onto a Word document. I used Word for all of the text and to add the other features onto the cover such as the bar code and record label information. I used Word rather than Photoshop because I found the text effects more appealing and when adding the other features it was easier to use.

After looking at some other pictures for the inner sleeve and the advert, I found a different picture to use for the back of the CD cover. I thought that Mark should also be incorporated on the Cover as his character plays a big part in the video. Although many album covers do not use actors from a video on the album I thought that it would make my cover unique and also create synergy between the main production and my print artifacts. I liked this picture in particular because although it doesn't give much away about the narrative, you can tell by looking at it that there is some kind of hostility between the two characters. 

After receiving some audience feedback I found that my the front image on my album cover didn't look as effective and professional as I had originally planned. Therefore I began to look at a range of other images that I had to see which would look better. I decided upon the below image of Faye because I liked it when I originally used it on the back of the album and I only wanted a picture of Faye not of her and Mark as I thought that would make the album look too much like it were based just on the video. I also found that it was a good image to use as Faye is the main focus point, therefore connoting who the album is by.
   

After adding this image to the album cover and changing it to black and white I found that with the text also being black and white there was not enough colour on the cover. I therefore tried out a few different colourings on the cover using word, the red one being the favorite among my class.

I decided, after looking at different colours, that black and white was still my preferred theme for the album. However, to make Faye stand from her surroundings on the image, I thought that turning her into colour while everything else was black and white would ensure this effectively.  I used Photoshop to crop Faye out of the picture and delete the surroundings so that only the central image of her stayed. I then turned this back to colour and saved it as an image. Using word, I inserted the image on top of the black and white picture and grouped the pictures together to make it one Image.

After editing the front image to look like that, I decided that I should do the same for the back of the cover with Faye and Mark sat on the bench. I repeated the process suing Photoshop and Word. I decided to do this because then the fact that Mark is an important part of the album would also be put across to the audience. I also found that it created synergy between the Cover images.

Finally, I added the artist's name to the front of the album because I felt that by not doing so the album may not be as appealing because Faye or Phoebe Ryan (the original artist) are not well known so their name is crucial to tell the audience who they are. In addition to this, I found that during the stages of adding the colour picture of Faye to the album cover part of her foot had disappeared. I therefore rectified this in order to complete the cover.

After this, I began to look at my digipak/inner sleeve of my album cover. I wanted to choose 3 different images from those that I had on my CD cover so that it was all original. The first image I chose was an outtake from the main production. I didn't want all of my images to be screenshots from the actual video because I thought that at least one should be more natural and relate to the artists personality more.

I then went on to choose another picture of Faye and Mark from the video. This one contrasts the image used on the back of the CD cover as the facial expressions are happier and more lighthearted connoting the different atmospheres within the video as a whole. I also wanted to include a picture of the necklace featured in the video. The necklace is the main link to the lyrics from within the video and because it is for the inner sleeve, where the lyrics will be included, It is used to connect the two ideas together.

I then put all three images together to see what the inner sleeve would look like as a whole. To keep with the theme of black and white within my products I edited the colours. I wanted it to be a little lighter than other black and white products because I wanted to add my lyrics in a black font at a later date and they needed to stand out. 

I decided that my first attempt at the digipak was too light and you couldn't see the pictures well enough. It also didn't come across as black and white. Therefore, I used Word to edit the three pictures, grouping them together to create one image. I edited the saturation and sharpness to ensure that you could see all three images well but it was still light enough that you would be able to read the text.

Finally, I realised that two large pictures would fit on the digipak/ inner sleeve better than three small ones, therefore I decided to delete the image of the necklace as it was a lower quality than the other two. I also increased the brightness to ensure that a bit of colour came through, linking to my cover. I then added the lyrics as this is a classic convention of an inner sleeve. I decided to leave the text box surrounding the lyrics because I thought it looked original. In addition to this I ensured that the font, colour and settings of the text were the same as the cover and advert.

As you can see below, I used Word to present the different stages of my print artifacts so that I could easily change things and add things in or delete them. It was also an effective way of allowing my peers to look at a variety of ideas when it came to my feedback. I also used it to add text as it was easier to use than Photoshop and to ensure that the sizing was correct against an existing artifacts.

Task 10- Filming and Editing (creative journey)

21/10/2015

Below is my production schedule for my filming and editing and planning stages of my music video:

Since creating this production schedule I have kept to deadlines and ensured that I am organised and prepared for what I will need to do that day or week.

02/11/2015

Myself and Darcy recently started filming in the castle grounds with Faye and Mark as shown in the pictures below. We  had to film in 2 different locations that include; Landau's recording studio, Tamworth's Castle Grounds. Even though our coursework piece does not require a script, we still had to research, plan and put together a storyline because we decided to do one that was both narrative and performance based. For this, Faye, the actress, is mainly singing in the recording studio but also when she is in role, she will sing the odd line of the song in order to combine all of the video together and to not leave it separated.

Whilst filming we had a few problems with member of the public walking into shot and we were filming next to a busy road so there was a lot of noise from traffic. Despite this we were able to film what we needed in the time we had and have now completed the majority of our filming. We have also  uploaded the footage we have onto the Mac's and have begun editing on Adobe Premiere Pro. 

20/11/2015

Whilst editing our first cut, I have found that one of the scenes we meant to film in the recording studio has not been filmed. In addition to this another two shots, that were meant to be edited together to make Faye and Mark look like they are sitting on a bench together, does not work as we filmed from two different angles and on different days. The image below shows what the edit looks like currently. Therefore we have found that we will need to re-shoot these scenes in order to follow the storyboard and overall story line of the video. The first edit is also now complete here.

05/12/2015

We have now finished filming and re-filmed the relevant scenes. I have edited the shots that we have re-filmed, the only problem that I have had is the more recent shots were filmed in the  late afternoon meaning that the lighting compared to the original shots is a lot more low key. To ensure that this looks professional I have edited the shots to make them brighter and changed the order to some of the shots to make sure that the narrative makes sense and is all filmed in similar light. 

19/12/2015

I have been working on editing my music video for the final draft for the past couple of weeks, compared to the first draft I have added in and edited shots, added transitions and made sure that the narrative makes sense. My final draft is here. I will now be working on my print artifacts, most of the images for my cover and poster will taken from my video as to create synergy. 

Task 9- Casting

Once I had decided upon a basic story line I figured that we would need two actors to play a part within it. To begin with I asked a few of my friends who said they wouldn't mind helping out. But after discussing our options we realized that I could ask a friend, Faye Stockley, who has done a few Youtube video's for 'sing for us'. We are hoping that she will be able to record the song in the Landau recording studio and then alongside her boyfriend, Mark, she has agreed to act in it. Here is Faye covering Skinny Love:

Faye Stockley - Acting as the artist and also the protagonist. Faye is a 16 year old student from The Rawlett School. She sings professionally and so I thought that she would be a great asset to my music video. Furthermore, Faye also does drama for GCSE and takes part in the yearly school productions so she has had experience within the acting field. 

Mark Dennison - Acting as Faye's boyfriend in the music video. Mark is a both shy and confident character so i thought he would be perfect for the role of Faye's boyfriend as he can portray a great sensitive side to him. Moreover, Mark also does drama and takes part in the school productions. Most recently acting as the beast from 'Beauty & The Beast'. 

Since showing Faye and Mark our storyboard we have arranged two separate days to film with them as you can see from my production schedule. In addition to this we have taken them to the locations in which we wish to film so that they understand the basic idea of what they will need to do. I have also sent Faye the link to the song 'Mine' and it's lyrics so that she will know the song fully once we come to record.

Task 8- Final proposal (location reccies)

Below are all of the places on which I plan of filming my coursework piece with the exception of the recording studio at Landau Forte Sixth Form.

Hopwas Woods (the last image) is the only place I am unsure of filming in.This is due to it being quite far away from the other locations and it may mean that another day of filming would be required. Due to time constraints this may not be possible. However, as an alternative there is a place in the castle grounds (the first picture) that may we may be able to use. 

Within the Castle grounds there are a number of different locations that we plan on filming that you can see in the above pictures, I didn't want to film in just one place as it would look boring and all the shots may look the same, therefore myself and Darcy decided to do these location recces to ensure that there were various places in the grounds that we could film. This then enabled us to make a detailed storyboard as we now know the exact spots in which the shots will take place. 

Task 8- Final proposal (risk assessment)

Since doing the location recce's I have completed the risk assessment. I did this two days before we started shooting because I thought that it would be more accurate with regards to weather and the assessment of the area at that time. In addition to this, I have made sure we are filming inside of the house at a time that all of the children are out and I have booked the recording studio for a longer time frame than we should need so that before we start filming and recording myself and Darcy can go and make sure that there are no loose cables or wires. 

Task 8- Final proposal (email to Sony)

Task 7- Role allocation

Me: Director and film editor.

As well as all of the research and planning for making the film, I am also going to be filming the majority of it too. Myself and Darcy decided to take it in turn to film which so far has worked. Currently I am editing the video with the help of Darcy and we are finding this good as we have the chance to both participate and collaborate on ideas. I have also conducted some detailed research surrounding music videos in general. Together Darcy and I have created a storyboard, risk assessment, production schedule and location recces. From the beginning of the project we both decided to have an equal role in everything rather than one of us do the filming and the other editing etc. This is because we both felt that we had a range of varying ideas and our skills didn't differ to much. 

Faye Stockley and Mark Dennison are the actors in the video. I felt that if me and Darcy had of acted in the video it may have taken our focus away from the overall product and not have given us the best possible result.  

Task 6- Storyboard

Task 4- Audience research

Every film or media product has a specific target audience in which they aim to sell their production to. This audience usually varies based on age, gender, sexuality, class, ethnicity etc. For my A2 production- ‘Mine’ I  have researched thoroughly what type of audience a pop music video would attract so that I can add elements into my coursework, which will keep this audience interested. Based on what I have researched, my target audience would be predominately teenagers between the ages of 15-20, the average age would probably be 17 year old females from a middle class background. My ideal target audience would be as follows:

Name: Sophie
Age: 17 
Car: Ford KA
Phone: Iphone
Shops: River Island, New Look, Outfit
Artists: Ed Sheeran, Birdy, Sam Smith
Enjoys: Spending time with family and friends
Magazine: OK!
TV Shows: Celebrity Juice, Big Brother, X Factor

I think that my audience would mostly be passive, due to my coursework piece having  young actors in it. This means there may be a chance that a more passive market could be persuaded to watch it. This could be because teenagers see from a stimulus (pop up or suggestion on YouTube) that someone their own age is in this video then they may feel that they could connect with the video. In this case the teenagers would become part of the promotion as they would more than likely use social media to express their views on the video and in turn help to promote it. This would add to the effect of more teenagers wanting to go and see it because they may have briefly seen a piece of information about the film relating to the hypodermic needle effect. 

To get the wider range of ages as my target audience social media wouldn’t be the only from of promotion used, things such as newspapers and magazines could also be used to reach my audience. Despite the fact that they would actively choose to watch a video for gratification, some passive methods such as TV Spots to advertise the album/song on in the background would need to be used as well. This is so the particular film is widespread because social  media can't be the only form of advertising used. Using TV spots during the day wouldn't be the best time because the age range for my target audience would probably be at school or college, therefore late afternoon or at night would more than likely be the best time to promote the video.

The original artist of 'Mine' (Phoebe Ryan) is within my target audience's age range, as is the protagonist for the video, Faye. As said before, this would mean that the audience will be able to connect with the video more due to the actors being the same age. I decided that it would more than likely predominantly be watched by teenage girls because with artists such as Taylor Swift, Jess Glynne and Rhianna, this is the main audience and fan base.