Task 4- Audience research

Every film or media product has a specific target audience in which they aim to sell their production to. This audience usually varies based on age, gender, sexuality, class, ethnicity etc. For my A2 production- ‘Mine’ I  have researched thoroughly what type of audience a pop music video would attract so that I can add elements into my coursework, which will keep this audience interested. Based on what I have researched, my target audience would be predominately teenagers between the ages of 15-20, the average age would probably be 17 year old females from a middle class background. My ideal target audience would be as follows:

Name: Sophie
Age: 17 
Car: Ford KA
Phone: Iphone
Shops: River Island, New Look, Outfit
Artists: Ed Sheeran, Birdy, Sam Smith
Enjoys: Spending time with family and friends
Magazine: OK!
TV Shows: Celebrity Juice, Big Brother, X Factor

I think that my audience would mostly be passive, due to my coursework piece having  young actors in it. This means there may be a chance that a more passive market could be persuaded to watch it. This could be because teenagers see from a stimulus (pop up or suggestion on YouTube) that someone their own age is in this video then they may feel that they could connect with the video. In this case the teenagers would become part of the promotion as they would more than likely use social media to express their views on the video and in turn help to promote it. This would add to the effect of more teenagers wanting to go and see it because they may have briefly seen a piece of information about the film relating to the hypodermic needle effect. 

To get the wider range of ages as my target audience social media wouldn’t be the only from of promotion used, things such as newspapers and magazines could also be used to reach my audience. Despite the fact that they would actively choose to watch a video for gratification, some passive methods such as TV Spots to advertise the album/song on in the background would need to be used as well. This is so the particular film is widespread because social  media can't be the only form of advertising used. Using TV spots during the day wouldn't be the best time because the age range for my target audience would probably be at school or college, therefore late afternoon or at night would more than likely be the best time to promote the video.

The original artist of 'Mine' (Phoebe Ryan) is within my target audience's age range, as is the protagonist for the video, Faye. As said before, this would mean that the audience will be able to connect with the video more due to the actors being the same age. I decided that it would more than likely predominantly be watched by teenage girls because with artists such as Taylor Swift, Jess Glynne and Rhianna, this is the main audience and fan base.