Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?
Research:
Jess Glynne- Real Love and Take Me Home (shots and performance)
Ed Sheeran- The A Team (analysed analysis)
Lady Gaga- Paparazzi and Bad Romance (overall analysis of video- narrative)
Adele- 21 (CD cover)
Phoebe Ryan- Mine (video, lyrics, cover and performance)
Birdy- Skinny Love (narrative and song lyrics)
Johnny Cash- Hurt (lyrics and shots)
For my media production I did a lot of initial research into existing music videos to gain an overview of the products in general and to give me ideas ton what my video should look like.
To begin with I researched the different types of videos that I could create and looked at the history behind music videos. This included research into Metz and applying his theory to the different types of music videos. After researching the three main genres of music video (abstract, performance and narrative) and looking into products such as Gotye's 'somebody that I used to know', Jess Glynne and Clean Bandit's 'Real Love', Ed Sheeran's 'The A Team' and Maroon 5's 'Sugar' and how each product represented a different type of video I decided to make a performance and narrative based video. Once I had made my choice I looked into the main features of these types of videos.
Performance
The performance aspect of a video can include the protagonist singing in various locations: either in the studio, on stage (usually at a concert) or as part of the narrative. I chose to show Faye singing in both the studio and on location because I thought that it would add variety to the video and make it more interesting. When I had looked at previous students work I liked that they used the studio because it made the video look more realistic. In addition to this, the singing as part of the narrative allowed me to emphasize how the narrative fitted the lyrics of the song. Many of the other performance based videos I looked into included musical instruments being used when the protagonist was singing (Real Love). I challenged this because I did not think my video would need this aspect added into it as it could be seen as a distraction. Also, the only instrument I would have considered using would be a piano but because I was using an up beat song I didn't think that it would fit.
Narrative
In most videos the narrative links in with the lyrics as seen in 'The A Team' by Ed Sheeran. Because of this I analysed the lyrics of 'Mine' before I had decided upon a set narrative. In addition to this, I realized that most narratives are much like a film, there is generally a problem or issue that is resolved. For example in 'The A Team' the issue relates to drugs, in 'Hello' by Adele it is about a break up. I decided that I would conform to this by making my narrative about a couple arguing and making up. I did however, challenge the conventions of narrative in other ways as I didn't focus on just the protagonist as most videos do- I had two protagonists one of which sang. In videos such as 'The A Team', 'Let it Go', 'Bad Romance' and 'Hurt' there is only the one protagonist (usually the singer). The only product that I researched with a similar narrative to 'Mine' was 'Paparazzi' by Lady Gaga which similarly focused on two main protagonists. However, my problem/issue was very different to Gaga's and the overall narrative was again different.
Shots & Mise- en- scene
My video also conformed to other media products due to the shots I used. As you see in the original video for 'Mine' many short clips/shots are used at the beginning of the video and they are usually cut to the beat. I did this with my video because I thought it would make it look authentic. However, when the lyrics started I used a long tracking shot with Faye looking directly at the camera and singing. From the products I have researched there are not many shots like this but despite this I thought it was a useful shot as it allows the viewer to connect with the protagonist from the start.
I didn't use any specialist make up or costumes for the video like most other products do (mainly Lady Gaga) because I didn't feel that there was any need. Faye and Mark both wore their own clothes but I did ask them to wear the same clothes if we were shooting on different days for continuity. I thought that the protagonist in 'The A team' wore clothes similar to what I wanted in my video, they looked natural and fit the narrative.
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